The Mobile Movement:
Understanding Smartphone Consumers
We use Smartphones to find restaurant menus, movie times, compare prices on products, to find shopping coupons and so much more. And we do it at home, on the run - even in the stores where we’re shopping. When we use our Smartphones this way, we’re not just browsers, we’re hunters!
Smartphones are creating informed consumers. The information they find on the mobile website they visit is likely to lead to a purchase, because hunters are ready to shoot: or in this case, to buy.
When developing marketing tools for the internet, most large online companies go "mobile first" because of the exponential growth of Smartphones – the fastest growing sector of Internet access by far.
So how does this impact your business?
Having a mobile-friendly website that is well-positioned in local searches is just as important as having a "normal" website. Smartphone "hunters" are on the lookout for a meal, a movie or a deal on products or services that they want RIGHT NOW. Are you ready for them?
Your "regular" website can form the basis for your mobile website however, mobile sites are effectively designed to fit the smaller screens of hand-held devices. Pages are simplified, unnecessary images removed, and slow-loading content such as video is reduced.
Full article + FAQs and tips »
What is a QR Code?
A QR Code is a 2D barcode (designed to be read by Smartphones at high speed) that contains encoded information such as a phone number, a web address or other data. The code consists of black modules arranged in a square pattern on a white background.
Post a QR Code on an item (or a poster, business card, brochure) that you want a viewer to be able to find more information about. The viewer will scan it with their phone and the intended information will be displayed on their Smartphone: a webpage, a video, or information to be stored in the contact list. You could, for example, put a QR Code in your... more info »
Featured Website:
Dogwood Dental Health Centre
The six dentists at Dogwood Dental Health Centre are focused on protecting their client’s health and the environment by using the latest technology, fewer chemicals in their daily routines, and a full range of dental services. Their website’s simple, clean design provides helpful information including a glossary of terms and a search function as well as a bio of each dentist.
The Video WOW Factor!
Video is a compelling way to capture the interest of your viewers and it's easier than ever to have it "stream" from your website. Whether your video shows a salmon going into the net, a spirited dance performance or a narrative explaining an installation procedure, video tells the story in a captivating way.
Use online video galleries to your advantage! Have you taken videos over the summer that you’d like potential visitors to view on your website? Ask us about adding a video gallery to your Drupal website - it will allow you to add videos at your own convenience. As part of the process, your videos will also display on YouTube... and you can take it from there, linking to social media if you wish. Who knows? Your video might be the next one to go viral!
Call us when you’re famous... or better yet, call us to help you get there! 250-287-7117
Examples of online Video Galleries:
Campbell River
Multicultural Asociation
