Take Your Website Back to School -
New School not Old School!

"FREE", now that gets your attention doesn't it? Whether you are an accountant or sell Bison meat there is always something you can offer your customers that keeps them coming back to your website.

Today's websites need to be dynamic and interactive in order to compete in a global marketplace. There is a multitude of ways to make your website so interesting, informative or fun that people add you to their Favourites and keep checking back. Or, even better, send your website link to their friends and co-workers.

1. Add Videos - Product demos or information videos are great for showing details, giving instructions and putting a real face on your business. They also help to improve your search engine rankings on Google. Videos uploaded to Youtube (owned by Google) get you listed in the Google Video Search category, which has a lot less competition than regular listings.
Seaveyors, a Courtenay based commercial diving business, makes extensive use of online videos to promote their dive services.

2. Free Recipes (or?) - Everybody likes a "freebie" so why not give them one. If it increases traffic to your website, that will help improve your search engine rankings. If other websites like what you offer they will link to your website, and that will also help improve your rankings. And all that new traffic is bound to result in increased sales. It's a "win-win" situation.
Island Bison is a Black Creek based Bison ranch that offers Bison meat for sale. The website offers lots of information about Bison along with tips for cooking Bison and free, printable recipes.

3. Free Photos or Wallpaper - If you have unique photos consider offering them to your website visitors for free. Vancouver Island Air has an impressive selection of aerial photos as well as photos of various classic aircraft all available as wallpaper for your computer. You can bet that this website has been Bookmarked by airplane aficionados worldwide. These images are also searchable in Google Images, giving VIA additional exposure on Google and additional links to their website.

4. Free Information - People are always searching for accurate, relevant information from a trusted source. If you become that source you also stand a much better chance of getting the call or e-mail when your services are required. Campbell River chartered accountants Chase Sekulich offers a one-stop-shop for information about taxes (they link to government forms and documents) and bankruptcy with links to relevant government agencies. Why go anywhere else?

5. Relevant Links - Provide an opportunity for your customers to access relevant information and online courses provided by other agencies. Parker Marine Group, a Vancouver Island boat business selling boats, motors, accessories, ATV's and related services offers a link to the online BoatSmart Canada exam. A perfect fit for their customers.

Featured Client

Solution Focused Management

SFM brings to the table a wealth of strength in the development and implementation of results-oriented and sustainable change initiatives which have enabled firms and organizations to achieve extraordinary results.

To keep clients coming back, Solution Focused Management offers a "News & What's New" section with the latest info on consulting, training and coaching.